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Research papers

Algorythms for Glocal Effectiveness

Unlike love stories, where the plot initially unfolds in a joyful and colourful mood, this business case takes placein the middle of harsh pressing forces. The first of those is a challenge our industry has been debating forseveral years now:...

Catalogue: Congress 2022: 75th Anniversary
Authors: Begonia Fafian, Javier Quinones, Patricia Olivares
Companies: The Coca-Cola Company , Foster & Flow
September 23, 2022
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Citation

Fafian, Quinones and Olivares (2022a, September 23). Algorythms for Glocal Effectiveness. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/algorythms-for-glocal-effectiveness


Research reports

Complaints report 2015

In the course of 2015 ESOMAR received 60 complaints. We have observed a steady increase in the amount of complaints over the course of the past years. Where the amount of complaints used to be between 5 and 15 each year. This has doubled in 2014,...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2016
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Citation

B.V., E. (2016a, June 15). Complaints report 2015 . ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/complaints-report-2015-


Research reports

Global Market Research 2010

The 22nd annual industry study undertaken by ESOMAR in cooperation with KPMG Advisory. It provides a comprehensive and authoritative view on the state of the market and offers an opportunity to explore the impact that 2009’s unprecedented market...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 13, 2010
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Citation

B.V., E. (2010a, September 13). Global Market Research 2010. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/global-market-research-2010